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When you decide to do a commercial for your business, there are various things you need to be keen about. One of them is the corporate narrator you are going to work with. The voice over used plays a role in the amount of attention that the audience will pay to your advert. Here are a few hints to help you when making this choice.
There are certain emotions that best describes your business, and you need to list them. This will help you choose the best people that are in a position to express these emotions depending on their niche. Most of these experts can do different niches, but it is also good to let them know what you expect from them regarding emotions so that only those that are comfortable will show interest.
Sometimes it is good to specify the gender you want to deal with. Some businesses deal with a specific gender, and this should be matched with their advertisements as well. It will be very odd to have a commercial for female items being done by a man. Most females will not relate to it, and it is likely to fail. If everyone can use your products, you can use any gender to advertise.
You also need to decide on the language and whether an accent is needed. If this is an international brand, you can choose the language that is used in most of the countries where your products are available. If it is targeting a certain geographical region, there is a need to look for someone who can speak their native language with their accent as well.
The type of video or animation you have made will also be used to choose a good voice over expert. Some are very good at making professional presentations while others are good at storytelling. The nature of the video will hence determine if you will look for someone with the skills of a presenter or a storyteller.
The next thing will be to look for the previous work that the person has done. You must know if they can work well with your brand and you can use their previous work to gauge how good they are. If you are getting a professional from an agency, it is important to know the kind of companies they have served before. If they have served reputable companies, then their work is good.
Before you choose the person to work with, it is important to sample with some of your target group members. Let a few of the professionals make a voice over for your advertisement and make a comparison. Let people give their views on who they think should get the job and why. With this, one is going to make a decision that is more reasonable.
With the opinions of various people, you will have no doubts about the person you have chosen. The final step will be to help them present your work just the way you want it. Note areas where you feel they are making mistakes and correct them. The expressions, the pitch and the accent should all match your brand needs. This way you will meet your objective faster.
There are certain emotions that best describes your business, and you need to list them. This will help you choose the best people that are in a position to express these emotions depending on their niche. Most of these experts can do different niches, but it is also good to let them know what you expect from them regarding emotions so that only those that are comfortable will show interest.
Sometimes it is good to specify the gender you want to deal with. Some businesses deal with a specific gender, and this should be matched with their advertisements as well. It will be very odd to have a commercial for female items being done by a man. Most females will not relate to it, and it is likely to fail. If everyone can use your products, you can use any gender to advertise.
You also need to decide on the language and whether an accent is needed. If this is an international brand, you can choose the language that is used in most of the countries where your products are available. If it is targeting a certain geographical region, there is a need to look for someone who can speak their native language with their accent as well.
The type of video or animation you have made will also be used to choose a good voice over expert. Some are very good at making professional presentations while others are good at storytelling. The nature of the video will hence determine if you will look for someone with the skills of a presenter or a storyteller.
The next thing will be to look for the previous work that the person has done. You must know if they can work well with your brand and you can use their previous work to gauge how good they are. If you are getting a professional from an agency, it is important to know the kind of companies they have served before. If they have served reputable companies, then their work is good.
Before you choose the person to work with, it is important to sample with some of your target group members. Let a few of the professionals make a voice over for your advertisement and make a comparison. Let people give their views on who they think should get the job and why. With this, one is going to make a decision that is more reasonable.
With the opinions of various people, you will have no doubts about the person you have chosen. The final step will be to help them present your work just the way you want it. Note areas where you feel they are making mistakes and correct them. The expressions, the pitch and the accent should all match your brand needs. This way you will meet your objective faster.
About the Author:
Find the best corporate narrator for your creative and commercial projects by touring our web pages today. To access our narration demo and know more about our available accents, use the links at http://www.voicebysamueljr.com/category/my-services right now.
