Tuesday, March 29, 2016

Why The Name Gucci Speaks For Itself

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By Gary Reed


They say life is too short for a bad outfit. That may be true, although superficial. Then again, reality wise, all people are superficial, at one point in their lives or another. It is quite acceptable that the rich and famous leads fashion trends and the fashion industry is always evolving with something new.

The streets is becoming the runway of everybody. There is just to much to take, when it comes to style, and this had been made possible by High Street and High Fashion houses. Out of all of them, Gucci, is arguably the most beloved, and right so. Going back to the 1920s, they have earned it.

It did not just come from nothing. The founder, where the brand owes its name, has worked with a creative mind in building himself, what is to be known now as an empire, so to speak. Its humble beginnings may be well known in the industry but few are familiar with the man behind it all.

A lot of times, it may even be the first brand name you have heard of as a child. For sure your mother has talked about it at one occasion, maybe more. About their high end bags and sought after shoes, no one can miss it. At least, no woman aware of trends will.

The company and the man responsible for it are considered legends in the business. The rock star of the fashion world, safe to say, is Guccio. If that is not catchy enough nothing else is. The first shop he opened was based in his home country, in the city of Florence, Italy.

After being inspired by celebrities like Marilyn Monroe, he designed luggage bags and more leather goods with the help of skilled craftsmen. Within a few years, he was able to build a reputation for himself and founded the brand house soon after. Quite good for someone who risked it but he was meant to do so, with his creative vision.

After being able to take advantage of hiring artisans, he gradually went on to crating luxury bags. In no time, it became a label that enjoyed massive success. The elite came to Florence, meeting on to look for his in demand shoes, which was equestrian inspired.

To date, the loafer shoes are the only ones on display at a museum in New York. Since the brand is famous with bags, it pays to know that it was the first to produce a bamboo bag which is iconic and a company mainstay to this day. Fast forward to the 90s, the image of the company was compromised when copies of its wares spread like wildfire everywhere.

The press had a field day and they had to restore the image of the luxury brand by hiring designer Tom Ford. As their art director. He saved the company from a lot of trouble, keeping the position until 2005. Nothing is perfect but being able to come up with designs that remains as classics to globally, is definitely close to it.




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