Monday, March 28, 2016

Stylish Tips On Creating Fabulous Fashion Jewelry Displays

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By Gary Johnson


If you are a fashion accessory retailer, the key point in driving sales for your business is to ensure that you will be able to attract potential clients into your store. And one of the best ways to achieve this goal is by creating an attractive window display. A creatively decorated storefront can be an effective solution to make customers stop in their tracks and be curious enough to enter your shop.

The challenge of staging this particular kind of visual marketing is knowing the right elements to execute in your store window. For example, when deciding to mount fashion jewelry displays for your business, you need to consider several key points of interest. Take a look at the tips featured below on how you can make this happen.

Be an engaging storyteller. Designers love to tell stories through their creations every season. The trends featured in magazines and on the runway are reflective of what they are trying to say, and you should stay abreast of these trends when trying to come up with a theme for your visual presentations. And remember, you should switch things up every time because fashion is seasonal.

Less is more. One of the cardinal mistakes that shop owners often make is overdoing their decorations. A cluttered arrangement will only serve to confuse and repel your prospective buyers. Editing is essential, so choose only the best and relevant items to feature in your store exhibit.

Focus on what matters. You want your consumers to know that your store sells exactly what they want. As such, your visual presentations must highlight the star products that move sales quickly. Do away with items that will not generate interest to a potential buyer.

Shine a light. When trying to sell something pretty and something that glitters, great lighting is your knight in shining armor. Fashion baubles are best displayed when they are surrounded by strategically placed light sources. This will be most advantageous as people are naturally drawn to things that capture their eye.

Use mannequins. Jewelry and accessories may look good when simply placed on a table. But they would look even better when styled on a mannequin. Customers want to know how items look when they are worn on a body, so mannequins are a great way for them to visualize this.

Color your world. Say for example you are forced to sell really plain items that are not bestselling products and you need to move them. An effective way to achieve this goal is to display those items against a colorful setup. It will make them pop out and will catch the eye of passing consumers who may want to buy them.

Of course, there will always be trial and error when employing these tips so experimentation is key. Do not be afraid to try out different things and see which ones will serve your business best. Investing in a great visual display can only serve you better in the long run.




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