Saturday, August 1, 2015

Letting Long Island Advertising Agencies Aid Horror Films

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By Arthur Williams


Needless to say, horror movies are quite popular in this day and age. Not only are there numerous remakes to account for, but original productions have reached the attention of avid moviegoers as well. With that said, though, I think that it would be wise to talk about the marketing aspect of things. One of the ways that this can be done - provided the right degree of effort is put into this - is the litany of tools associated with a Long Island advertising agency.

In order for marketing to be effective, it must first be creative. I remember when "Carrie" was released in 2013, as the remake in question had the attention of virtually every movie fan. The main reason for this was the famous public coffee shop prank, which recreated a Carrie-like scene with tables and chairs seemingly moving on their own. The video is relatively easy to find now, but suffice it to say it served as a strong marketing tool for the film in question.

This is just one example of how marketing can be done in less traditional ways, though. There have been various horror-themed pranks carried out, many of which were done for the sole purpose of drawing attention to movie productions. These types of videos spread like wildfire, for lack of a better analogy, and they illustrate the importance of creativity as well. As a result, it's not abnormal for Long Island advertising agencies to take notice of them.

One must wonder, then, how a Long Island advertising agency could push a horror movie production to the next level. One of the ways that this may be done, according to firms like fishbat, is the utilization of social media. It's possible that posts could be made about favorite horror movie moments, in general, where numerous people can stay engaged. Even though this may be a short-term process, multiple posts along these lines can have a greater collective impact.

To say that horror movies are popular would be nothing short of an understatement. I am sure that most others would be able to attest to such a sentiment, especially when there is a strong marketing campaign set in place. Maybe this can be done through video alone, or maybe there will be more of an emphasis placed on social media. Whatever the case may be, it's easy to see that once the word gets out, it has the potential to spread to massive degrees.




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