Monday, August 24, 2015

Basic Tips For The Retail Jewelry Displays And Packaging

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By Shawn Hunter


Whenever you got a line of beautiful jewelries you aim to sell, then you must create a perfect sales pitch for it. You must make it appeal to buyers. For that, you might need to look for retail jewelry displays and packaging to help with the appeal. Here are the tips you should remember when you want to sell valuable pieces.

First, you got to think about the proportion and scale. It is imperative to find the jewelry pieces complement the amount of space they can occupy. Whether it is being displayed in your gallery or at a trade show, the displays must never be too large or too small. It must be the right fit for what you are displaying.

There must be balance with this display as well. This is mainly because you need to ensure that nothing conflicts with what you wish to portray. This means that there should be no conflicting visuals. There needs to be a consistent look all throughout your pieces, in the shape, color, or even in the texture.

Think about the depth and dimensions too. The buyers will actually have a hard time looking at your pieces when they are showcased on the same planes. It is good to use risers for that then. An alternative would be displays with different heights. With these, you could have the customers start at one point and move to another with ease.

Think about the contrast as well. When it comes to displaying the jewelry piece, you only have ten seconds to get the customer's attention. If you need a powerful way of grabbing their attention, then you better make use of proper contrast. Create contrast especially with the special pieces that you wish to showcase to potential clients.

Color scheme. There must be consistency with a scheme for all colors too. You must decide on what to have. Aim especially to create a consistent color scheme that actually enhance the appeal of the jewelry you have. The color scheme should not only work with the jewelries but with the cases as well.

Mirrors and lighting should be used properly. These are two things that can add great depth to the space you are working on. For the mirrors, use it to invite clients to try on your valuables. When they see how they look like with these jewelry pieces on, they will fall in love easily and might purchase your product.

Organize your stuff. You should never put too many pieces inside a single display case. You will just make it difficult for the customers to find a piece they can focus on. Every jewelry will be fighting for attention from the potential buyers. Arrange the displays in small groupings, focusing on those you wish to draw attention.

There must be a proper price for the valuables. The price tag must already be added into the said product so that buyers do not have to wait in line just to ask about the price. Spare them the effort of having to call a saleslady just so they can ask how much the product cost and if it fits with what budget they have.




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