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The way we communicate and interact has been revolutionized by social media. Bloggers have been given a platform to achieve global influence. Personal style bloggers have become a real force over the past decade. The top fashion and lifestyle blogs are turning into successful businesses with some bloggers becoming celebrities who often feature in the media.
These bloggers give their followers style advice, inspire them with photographs and these followers often trust their advice and tend to buy products they recommend. This trend has inevitably been noticed by businesses who find ways to collaborate with them in promoting products. There are even social media tools that offer businesses ways of identifying influential bloggers they can team up with.
High end brands such as Louis Vuitton and Hugo Boss partner with them for marketing efforts. They use them as models in campaigns, ask them to do videos and even bring them on as design partners. The bloggers are often seen sitting in the front row at their shows.
Many blogs are full of beautiful photographs. Sharp, clear, well composed photographs are crucial to the success of a blog and bloggers who want to be successful have had to develop their photographic skills. As long as one has internet access, becoming a blogger is possible for anyone and gives them the potential to gain an audience. The consequences of blogging on society are only beginning to be seen.
Posts are often photo-heavy but the written content is also very important. Styles vary considerably but the best bloggers are able to engage with their audience in a personal way. Content is also often information rich with honest reviews about products. Many of them are inspirational, giving their readers advice, tips and ideas for improving their lives. The beautiful thing about a blog is that followers can read focused content in a style of delivery that suits them. They are also interactive and followers can post comments for all to see. The shift is from mass communication in one direction to varied interaction in which specialized interests can share ideas.
We have come a long way from those days when our ancestors told stories that were passed down through generations. However, the human desire to share stories with one another has not changed. Lifestyle bloggers are the latest storytellers who tell anecdotes about their daily lives. They share their interests, what they have learned and their triumphs.
Many lifestyle blogs cover a range of topics with others focusing on a specific area such as parenting or healthy eating. Many of these bloggers are women and they blog about their lives and their families. Some of them do this in an anecdotal, amusing way. Others offer all kinds of advice, recipes, tips on how to become more organized and ways to improve the home.
A blog is often started without any intention other than as a hobby. However, once a following has been established, they become of interest to those who are marketing products. This is because their followers are a faithful, trusting audience who tend to listen to their advice. This means that what began as a hobby, becomes much more. As more and more people are beginning to blog, it will be interesting to see what consequences this has on society in the future.
These bloggers give their followers style advice, inspire them with photographs and these followers often trust their advice and tend to buy products they recommend. This trend has inevitably been noticed by businesses who find ways to collaborate with them in promoting products. There are even social media tools that offer businesses ways of identifying influential bloggers they can team up with.
High end brands such as Louis Vuitton and Hugo Boss partner with them for marketing efforts. They use them as models in campaigns, ask them to do videos and even bring them on as design partners. The bloggers are often seen sitting in the front row at their shows.
Many blogs are full of beautiful photographs. Sharp, clear, well composed photographs are crucial to the success of a blog and bloggers who want to be successful have had to develop their photographic skills. As long as one has internet access, becoming a blogger is possible for anyone and gives them the potential to gain an audience. The consequences of blogging on society are only beginning to be seen.
Posts are often photo-heavy but the written content is also very important. Styles vary considerably but the best bloggers are able to engage with their audience in a personal way. Content is also often information rich with honest reviews about products. Many of them are inspirational, giving their readers advice, tips and ideas for improving their lives. The beautiful thing about a blog is that followers can read focused content in a style of delivery that suits them. They are also interactive and followers can post comments for all to see. The shift is from mass communication in one direction to varied interaction in which specialized interests can share ideas.
We have come a long way from those days when our ancestors told stories that were passed down through generations. However, the human desire to share stories with one another has not changed. Lifestyle bloggers are the latest storytellers who tell anecdotes about their daily lives. They share their interests, what they have learned and their triumphs.
Many lifestyle blogs cover a range of topics with others focusing on a specific area such as parenting or healthy eating. Many of these bloggers are women and they blog about their lives and their families. Some of them do this in an anecdotal, amusing way. Others offer all kinds of advice, recipes, tips on how to become more organized and ways to improve the home.
A blog is often started without any intention other than as a hobby. However, once a following has been established, they become of interest to those who are marketing products. This is because their followers are a faithful, trusting audience who tend to listen to their advice. This means that what began as a hobby, becomes much more. As more and more people are beginning to blog, it will be interesting to see what consequences this has on society in the future.
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