Sunday, April 26, 2015

Americans Love Their Denim Clothing And Accessories

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By Toni Vang


People all over the world love blue jeans and other garments made from the heavy cotton twill known as denim. Americans in particular love denim clothing and accessories. In fact, many erroneously think that this material is an American invention, and that the world-wide craze is just one more example of USA global influence. American teenagers in post World War II times adopted jeans as their generational fashion statement, and the faded blue pants have never lost popularity.

Denim wears exceptionally well, gets softer as it is worn and washed, and fades in areas of greatest wear, giving it a unique well-worn look that was part of the cowboy image of the West and now has become high fashion. In fact, sometimes modern pants are more holes than whole cloth.

Once all jeans were blue, since the original fabric invented in Italy was died with natural indigo. Now, of course, they come in every color and can be made with synthetic fibers or cotton combined with spandex for stretchy fit and comfort. Although the word itself still means the original faded blue, fashion has brought infinite variety to clothes and other fashion details.

This sturdy fabric developed in Genoa was used for military uniforms and factory wear. Two California suppliers made history when they fashioned overalls and later waist-high pants from the heavy cotton, adding rivets to zipper and pocket seams for longer wear. Known as 'levis' after Levi Strauss, one of the partners, the trousers were also popular with cowboys. The mystique of the Old West helped make levis an American icon.

Today North America still buys most of the jeans made in the world, but the style is worn virtually everywhere. Once considered informal wear, blue jeans are now paired with blazers at fancy restaurants or worn with tweed coats to trendy outdoor activities (hunt races, polo games, soccer matches). Ladies wear jean skirts, and everyone likes jackets made of this material.

The look has been reproduced in almost every material, even plastic. Picture frames and watch bands are designed to complement the clothing or upholstery people enjoy every day. Handkerchiefs, footwear, hats, and bedding reflect the enduring love affair with blue jeans.

Most people still think of faded blue when they hear the word, even with all the variety on the market. It's used as a color description, needing no elaboration. Even the rage for 'stone-washed' material - artificially faded and softened to get rid of the stiff new look - hasn't totally corrupted the term.

The multi-million dollar denim industry continues, as new generations from Laurel, MD to Los Angeles, CA continue to love their jeans. They carry purses and backpacks, tie bandannas on their pets, and have their favorite brands and designers in what once were work clothes for far from fashionable people. A pair of of designer pants can cost as much as an evening gown. The craze has lasted over 150 years and doesn't seen destined to end anytime soon.




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