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I recently came across a very cool article that discussed the direction of purchasing in the fine art industry. It touched on some major changes that were occurring and hinted at what the future of art would look like. It was a very eye-opening read from the NY Times about the direction of e-commerce in relation to fine art. It touches on the hesitations associated with the online purchase of fine, expensive artwork and predicts a shift in this mentality.
It is not a huge shock that many consumers are reluctant to purchase fine art online. Unlike books and music, this purchase dips deeper into your pocket and proves more of an investment than simple purchase. This is perhaps the leading reason for art's inability to really take off through Internet purchasing.
With that said, there is now a changing of gears forecasted for future art investors. The reason is pretty black and white and really makes sense when you stop to think about it.
The next generation brings about a whole different mindset than that of their parents. They are more apt to make these expensive online purchases without viewing the artwork first hand. Having grown up with the Internet, there is a trust and comfort level that is brought about, setting the new standard for the purchase of luxury goods. They are loyal to the simplicity of acquiring goods through a few simple clicks. There is no longer a commute and excessive time spent. It is an efficient means of researching and acquiring that which young investors desire.
It would appear that the art scene would begin its journey into modern day consumer purchases, as wealthy investors begin to take comfort in luxury purchasing online. These changes appear to be happening quickly. With that being said, prepare for some major and exciting changes coming to the art world!
It is not a huge shock that many consumers are reluctant to purchase fine art online. Unlike books and music, this purchase dips deeper into your pocket and proves more of an investment than simple purchase. This is perhaps the leading reason for art's inability to really take off through Internet purchasing.
With that said, there is now a changing of gears forecasted for future art investors. The reason is pretty black and white and really makes sense when you stop to think about it.
The next generation brings about a whole different mindset than that of their parents. They are more apt to make these expensive online purchases without viewing the artwork first hand. Having grown up with the Internet, there is a trust and comfort level that is brought about, setting the new standard for the purchase of luxury goods. They are loyal to the simplicity of acquiring goods through a few simple clicks. There is no longer a commute and excessive time spent. It is an efficient means of researching and acquiring that which young investors desire.
It would appear that the art scene would begin its journey into modern day consumer purchases, as wealthy investors begin to take comfort in luxury purchasing online. These changes appear to be happening quickly. With that being said, prepare for some major and exciting changes coming to the art world!
About the Author:
Emily Sigidson is a freelancing lifestyle writer whose main passion is art. She loves discovering new contemporary artists. If you would like to learn more about The Last Supper Images she suggests you visit his friend at www.bregeda.com.
