Thursday, November 22, 2018

What Makes Top Class Creative Corporate Headshots

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By Shirley Murray


The image you portray for your business plays a huge role in its success. There comes a time when shots involving your executives are required. This could be for inclusion in press releases, websites or when making media appearances, among other instances. You need creative corporate headshots that can communicate intended message. Here are the ingredients of producing the best shots.

Match the shots with your corporate brand. The images are used to promote your brand or business. Once a person encounters the cards or brochures, he or she should feel the presence of your brand. It is in the choice of colors and graphics used. Give it an official look that is also engaging.

Play with lighting to give the best effect. The image will either be made or broken by lighting. Natural lighting has a magical effect on imaging. It should be used as much as possible because it eliminates the possibility of forming shadows. However, where artificial light has to be used, its management must be professional. The image portrayed will depend on how well you master the use of light.

Give the shots a simple yet professional background. Backgrounds can take attention away from the executive or distract those who see the images from the message they are supposed to get. Use relevant colors, graphics and images that relate to the business and industry. The background forms part of the message being communicated.

Imagine that you are meeting a new client and dress for it. The reality is that images travel far and wide. They are downloaded and will be the first encounter a stranger is having with your business. Make this first encounter impressive. Choose basic hair cut or a style that is not intimidating. Avoid a lot of makeup and adhere to the standards that are set in the industry.

Trends will mess up your image. This translates into taking a conservative tone of avoiding the flashy dressing. Trends are easily swept out of the market. They also have a date on them such that you might have to change your image every several months. This denies your clients the opportunity to enjoy consistency. Because the trend has been overtaken by time, you are likely to feel that you are old school and therefore fail to give you business.

The pose must send a message of a corporate executive who is also inviting or welcoming. You need to appear relaxed and comfortable in your industry. Strike a pose that inspires confidence. A straight back with shoulders that are pulled backwards will work for you. If you appear stiff, potential clients will run away. Give the camera a natural smile and a personality that is as authentic as possible.

The state of your body and mind will reflect in the photo. Eat healthy and hydrate to give your skin a supple natural feel. You become dull if you have psychological and emotional issues that are visible on the surface. Compare what other brands and peers in your industry are doing. Work with an experienced professional who will help you produce unique shots.




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