Saturday, March 17, 2018

Opportunities In The Creative Industry Can Include Movie Script Clearance

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By Eric Gibson


So as a budding artist, the following article has sparked interested for one or a number of reasons. The support team by your side keeps telling you to hire a promotion agent for your music but the one question that keeps going through your mind is why? All, are not all money hungry people who make a living off the earnings of others or movie script clearance sales. It is said that information is power and by the time the last word is read, there should be enough information available to make an informed decision.

What is a music promotion agent? It is an individual responsible for the well being and livelihood of an artist. The booking of shows through communication and negotiations with promoters, liaising of contracts on behalf of an artist for various fixtures such as how much an artist is paid for a show, live performances and so on and so forth.

For an artist on the lookout for an agent there are a few things that they need to look out for so that they are not duped or find themselves in contracts that they cannot get out of nor make any money off. Make sure that the agent you have in mind is registered with an agency, secondly, your agent works with a promoter and not an old friend who owns a bar and lastly, although this one may be hard to spot is that music agents charge lower commissions compared to other professionals in the music industry.

Music promotional agents go by a number of names including but not limited to talent agents, booking agents and even advertising agents, regardless of the names they are called they still responsible in the most laymen of terms maintaining a revenue stream for the artist through booking of venues so they are con focus on doing the talent thing

But all of this does not come for free and remuneration is usually capped at a percentage mark of 20 but as an industry standard is often 10 to 12% commission of what the artist earns. The music promotion agent is not limited to one artist however and can be managing two or three artists at a time.

Music production agents are responsible for negotiating on behalf of the record label and the artist so that everyone is happy or at the very least there is a middle ground in which all parties accept, furthermore, travel arrangements, artists needs and event venue requests and specifics are handled by the music promotional agent.

Now that there is a basic understanding of what musical promotional agents do, it is now important to note that contracts between the artist and musical promotional agents are crucial in order to ensure that there are no disputes over money or commitments or expectations between the artists/band and the manager.

So there is a lot a music production manager can do for your career. Especially when it comes to growing your brand and your audience. Be it is through a chance to play in bigger venues or a bigger chunk of the ticket sales. All that is needed is a little sacrifice and some time on the road.




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