Monday, August 24, 2015

Can A Social Media Agency Help Yooka-Laylee?

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By Arthur Williams


There's no disputing the fact that there have been numerous video game-related projects on Kickstarter. Some of them have yielded more success than others, but few have gained the sheer traction that Yooka-Laylee has enjoyed. To say that this became popular in a short time would be nothing short of an understatement. A project like this deserves more traction, however, and it's possible that a social media agency can prove to be useful in this respect.

Yooka-Laylee is an upcoming video game, across all current-generation consoles, brought to us by former Rare employees. It's easy to see the type of influence that past Rare games, like Banjo-Kazooie and Banjo-Tooie, have had. It's been partially due to said influence that Yooka-Laylee has generated traffic, not to mention revenue, to be utilized for the future. However, those on the outside may not be too familiar with just how much popularity this endeavor has amassed.

For those who do not know, Yooka-Laylee's initial goal was 175,000, which was pretty modest to begin with. However, not only was this goal met within a half hour - not even a day had passed - but it far surpassed the expectations anyone might have had. In fact, by the time backing had ended, the funding stood at a lofty 2,090,000. What this meant was that this project became the highest-funded in Kickstarter, at least in the UK. An identity like this would be one for a social media agency to attach itself to.

I have to believe that firms the likes of fishbat can prove to be quite useful, seeing as how there are different functions they are able to serve. One of the best examples would be SEO, which is something that anyone who's familiar with Google algorithms can tell you about. Not only does this entail the creation of content, on a consistent basis, but the careful selection of keywords to boot. With the right practices, a social media agency can create strong results.

Without question, Yooka-Laylee is a project that many gamers have their attention focused on. There is plenty of promise to be seen, and it's clear that it's in the hands of the most reputable individuals as well. It's important to note that Yooka-Laylee is one of the few 3D platformers that has been able to gain traction, in an age where shooters are some of the most popular games out there. This project houses potential, which will hopefully be reached in due time.




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