Wednesday, May 20, 2015

The Opulence And Exclusivity Of Couture Fashion

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By Tammie Caldwell


It is only celebrities and the very rich who are able to buy garments with very high price tags. Couture fashion is exclusive, and the process of buying it offers privacy to these wealthy clients. It also offers a perfect fit as great care is taken to cut and fit the garment to the shape of the client. Garments are often made up by numerous people paying attention to every exquisite detail.

Parisian women have a reputation for their sense of style. Their desire for bespoke garments that made them stand out from the crowd goes back many years. The garment industry in Paris has a rich history and this is protected fiercely. Only top designers are able to use the label.

Elie Saab, Coco Chanel, Pierre Cardin, Christian Dior and Jean-Paul Gautier are some of these designers. There are about 18 members who belong to a particular syndicate in Paris, employ the required number of 15 or more people and present collections twice a year. Collections must consist of at least 35 outfits that can be worn during the day or in the evening.

The fabrics used for their garments are superb such as luxurious silks, fine wools, soft cashmere and leather. Hours of workmanship are spent on each piece and many individuals may work on it. The ideas behind these garments are original and each designer has a particular style. Chanel is known for its understated elegance while Christian Dior is more avant garde.

Service, originality, workmanship and the quality of the materials used means that these garments command very high prices. In fact, only the very rich can afford them. Not many sales of such garments are made in a year and so the fashion houses have to look for other ways to make money. One may wonder why they continue to make them. The answer lies in the amount of publicity and media attention that is attracted by the shows and the high profile clients.

Ready-to-wear ranges are sold in department stores and boutiques. These garments reflect the signature looks of a particular brand without the extremely high price tags. They still offer good quality and style at more affordable prices. It is these garments as well as accessories like hats, bags, jewellery and perfumes that generate the money for the brand. Huge volumes of such items are often sold.

The designers usually introduce new styles, colors and trends in their collections. Week long events are held in London, Milan, New York and Paris where these collections are shown. These occasions give the brands a great deal of publicity and are attended by celebrities, journalists, bloggers and all the serious players in the world of fashion.

So, the practice of producing these exclusive garments continues. A few rich clients benefit from the service and privacy offered by such a system as well as owning garments that are made to fit them perfectly. The publicity helps to build the image of the brand, ensuring that their ready-to-wear ranges are in great demand. Those who love the styles but cannot afford the high prices can enjoy these garments and accessories like scarves, bags and perfumes at a price more affordable to them. Everybody wins and this is why such a system continues to exist.




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